[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1906":3,"article-recommend-1906":24,"article-hot-1906":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1906,"超多回头客，你首先要做到这几点！","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2021042617225354641333.jpg","\u003Cp>       怎样提高顾客回头率，促使顾客忠诚于我们的品牌，一个是优质的商品，另外一个就是服务。优质的商品需要商家们在进货时自己去把好关，这里就不多说了。今天我们主要说的是如何通过好的服务来留住老顾客，提高他们的回头率。\u003C\u002Fp>\u003Cp>       一、对顾客表示足够重视\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>建立顾客档案，更好地一对一对顾客提供“暖心”服务。记住顾客的长相及相关特点，想顾客之所想。与顾客沟通时，要多聊对方喜欢的东西和快乐的话题。\u003C\u002Fp>\u003Cp>在顾客离店前一定要再次告诉顾客需要的事项、存放的方法，要向其保证我们对她们提出的问题会及时回应。\u003C\u002Fp>\u003Cp>      二、设立会员卡、积分卡等\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>赠积分卡、贵宾卡、会员卡等，用“优惠”服务留住顾客。在建立顾客档案的基础上，按照不同的顾客类别，可以设立并赠送积分卡、贵宾卡和会员卡等卡种，给顾客带来与众不同的身份感，并让顾客享受一定的优惠。\u003C\u002Fp>\u003Cp>其实，优惠当然也可以直接给予，而不通过卡来体现。但使用卡与否的区别在于给顾客带来的感觉不一样，使用卡会让顾客感觉自己享受到了一家正规品牌店铺的尊重，否则会让顾客认为自己消费的店很普通，和其他店面没什么区别。\u003C\u002Fp>\u003Cp>        三、不断提供产品上新的信息\u003C\u002Fp>\u003Cp>这一点也需要利用顾客档案来实现。不断地为顾客提供产品信息，会让顾客认为店铺的产品一直在更新。而优惠信息的传递，则能够直接增加顾客的进店率和消费量。当然，此项工作需要长久坚持。\u003C\u002Fp>\u003Cp>       四、服务始终注重细节服务如一\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>让顾客可以享受阅读、音乐、视频、茶水等一体化服务，享受购物带来的满意与舒适，现场具备顾客意见本，佩戴微笑服务牌等。\u003C\u002Fp>\u003Cp>细节的服务成就顾客对品牌的印象和忠诚，所以，围绕顾客的消费行为，店铺应该做好包括信息传递、消费引导、犹豫等待、成交付款、后期维修等各方面的细节服务，力求使顾客在消费的全流程自始至终都享受到的热情。\u003C\u002Fp>\u003Cp>       五、不定期的短信问候\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>给老顾客发短信时侧重让顾客感受到我们对她的关心。过于商业的信息会让顾客反感，只有朋友般温馨关爱的信息才能让老顾客感动。\u003C\u002Fp>\u003Cp>（1）节假日短信：短信\u002F微信的重点是给予顾客节日的美好祝愿，避忌在信息中提及店铺在节日有何活动；\u003C\u002Fp>\u003Cp>（2）生日短信：短信\u002F微信的重点是提醒顾客今天是她的生日，并祝福顾客幸福快乐、心愿达成；\u003C\u002Fp>\u003Cp>（3）换季短信：如入冬提醒顾客天气变凉、出入要注意加减衣服、注意饮食等。\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20210408\u002F6375349627561068131827943.jpg\" title=\"1.jpg\" alt=\"1.jpg\" width=\"856\" height=\"465\" style=\"width: 856px; 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