[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1813":3,"article-recommend-1813":24,"article-hot-1813":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1813,"母婴用品店如何做好会员积分营销?","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019070410564591865888.jpg","\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">随着90后开始集体步入适婚年龄，成为准母婴消费者，母婴行业的也迎来新的发展机遇。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">当前，市面上绝大多数母婴用品店都采用\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员制营销\u003C\u002Fstrong>\u003C\u002Fa>，例如“会员权益”、“积分等级”、“积分兑换”等手段。但伴随着“二胎政策开放”，新一轮生育高峰的来临，母婴用品店遍地开花，打折促销不断，市场竞争变得异常白热化，商家如何才能在会员积分制度中脱颖而出，是所有实体母婴店经营者亟待突破的问题。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190704\u002F6369783452729659864218757.jpg\" title=\"母婴用品店\" alt=\"母婴用品店\" width=\"800\" height=\"508\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 508px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">1、如何唤醒沉睡会员？\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">2、如何提升会员粘性，加强复购，最大限度挖掘其价值？\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">举例说明，某位顾客进到母婴实体店，选购一包婴儿纸尿片，紧接着来到收银台出示微信会员卡识别码，店员扫描微信会员卡识别码识别了顾客的会员身份及会员等级，于是顾客享受到了等级对应的会员折扣。同时，会员卡中原本还有积分余额，可用来抵扣消费金额xx元，会员实际付款金额明显少于实际商品金额，会员优惠更明显。不仅如此，结款后客户又按照消费金额对应的积分比例赚取对应积分，整个过程无须输入手机号进行会员识别，门店收银人员扫描微信会员卡识别码即可直接识别会员身份，然后完成会员结款，积分到账。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">成熟的会员积分制度，主要采用阶梯折扣、积分等级的会员激励制度来培养高粘性客户群。当客户累计消费达到设置金额，就能享受对应的优惠折扣，消费数额越大，所对应的的折扣越高。门店设置阶梯积分获取规则，如订单满100元送10积分，满500元送50积分……1积分可以抵一元，根据消费金额按10%的比例返还积分，力度极大，能够有效促进用户复购。同时积分的累积可提升会员等级，兑换对应的会员权益以及服务，以此鼓励会员多消费赚取积分提升等级。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">微信会员卡\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fa>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">是传统会员卡的延伸，解决了实体店铺线上营销能力的短板，同时化解了积分兑换活动操作难点，使得门店能够更直接、便捷地通过积分触达用户，用户到店消费可享受积分抵扣优惠，通过微信会员卡可在线查询自己会员权益和会员等级，借助微信商城可随时无障碍地参加门店会员活动，店员引导用户使用积分进行换购，增加其它商品销售机会，把线下客户导流到线上，同时，会员权益也会随之发生变化，配合相应的促销活动，引导用户多次购买。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">店铺通过设置具有吸引力的积分商品提高用户活跃度与忠诚度，利用“赚取-消耗-再赚取”的积分闭环系统丰富会员权益，减少会员流失率，从而增加会员活跃度，提升会员复购。多样的积分营销活动，丰富了会员消费体验，有效地促进会员好感度、忠诚度的提升。\u003C\u002Fspan>\u003C\u002Fp>",0,1072,77,1,893,"母婴用品店，会员积分营销，微信会员卡","2019-07-04 10:50:43","2026-09-30 17:54:10",null,{"id":19,"title":20},1816,"实体店需要做微信会员营销吗？",{"id":22,"title":23},1812,"会员管理系统具有哪些管理优势？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1673,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1714,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1669,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4297,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4127,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3891,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]