[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1801":3,"article-recommend-1801":24,"article-hot-1801":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1801,"如何借助会员积分系统做好积分营销？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019062515285379979554.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">如今市场竞争越发激烈，会员维护工作越发显得重要，而会员 + 积分体系做为\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>工作中最为简单可行的维护手段，中小门店应该如何规划呢？\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>一、信息化管理\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">传统的人工记账的时代早已过去，“新零售”背景下的新型门店，无论是商品还是会员的管理前提都离不开信息化技术，会员的个人资料、积分账户信息都需要借助\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员管理系统\">\u003Cstrong>会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>实现数据化、信息化，以提高管理效率。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190625\u002F6369707193969488239474345.png\" title=\"会员管理系统\" alt=\"会员管理系统\" width=\"800\" height=\"370\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 370px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>二、制定完善的积分规则\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">折扣优惠能够多给，但是积分却不能随便多记。一旦积分规则定下来就不能轻易改变，明确的积分规则是确保积分体系完整的核心，会员积分本身作为商家与会员的重要联系工具，是会员在你到店消费的附加价值，坚持积分规则能够让会员更为重视自己的积分，也可以让会员对门店的认识更显正规。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>三、设置积分兑换褔利\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">对於客户而言，积分最为关键的是积分的应用。一般门店积分的应用不外乎两种，一是用于兑换礼品；二是积分抵现。商家们可以根据门店的具体情况操作，最重要的还是要让你的会员从中获得褔利。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190625\u002F6369707231284104652438717.jpg\" title=\"积分营销\" alt=\"积分营销\" width=\"800\" height=\"546\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 546px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">当然，当下的市场环境，门店的会员营销工作并不仅限于打折优惠、积分等方式，为了更好地迎合年轻消费者的购物理念，商家在开展积分营销的同时，还要注重会员个体差异性，开展精准营销，个性化营销，才能更有效地实现会员维护与留存。而传统的会员积分系统，虽然具备储值返现、积分能力，可以获取会员联系电话，但由于缺少数据统计分析能力，还不足以支持门店做好差异化服务和精准营销，换言之，其“绑架”客户的能力尚浅，同时还要为之付出较高的卡片制作成本和人工成本。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190625\u002F6369707217190887712947269.jpg\" title=\"会员积分系统\" alt=\"会员积分系统\" width=\"800\" height=\"445\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 445px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>云上铺\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员积分系统\">会员积分系统\u003C\u002Fa>\u003C\u002Fstrong>，具备大数据分析能力，能够通过会员数据的筛选分类，帮助商家根据会员等级以及会员标签掌握会员消费属性，并根据会员不同属性，进行更有针对性的营销和关怀，使得门店会员成为品牌宣传媒体，将促销变为优惠和关怀，以此提升会员消费体验，提高客户忠诚度。\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1071,77,1,847,"会员积分系统，会员管理系统，积分营销","2019-06-25 14:58:42","2026-09-28 13:31:56",null,{"id":19,"title":20},1803,"会员管理系统在实际经营中具有哪些营销优势？",{"id":22,"title":23},1795,"2019年6月13日云版会员管理系统v6.36升级公告",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6503,"汽修店管理系统选型标准：工单管理与会员锁客功能解析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe5dbe556-6bfb-4e65-8f6e-8d5acb760e99.png","本文从汽修店实际经营场景出发，系统梳理汽修店管理系统的核心选购标准，重点解析工单流程管理和会员锁客两大关键功能，帮助不同规模汽修店做出合理的系统选型决策。",1744,"2026-09-03 09:30:10",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6502,"服装店会员卡怎么设计？云上铺储值、积分、折扣方案","https:\u002F\u002Ferp-image.yunvip123.com\u002Fd7d9e936-09af-4fc6-9795-fc6f1eaf501d.png","本文从服装店会员卡设计的实际需求出发，介绍储值卡、积分卡、折扣卡三种卡型的设计要点，并结合云上铺会员管理系统的功能特点，提供可落地的会员卡方案配置建议。",1765,"2026-09-02 13:30:31",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6501,"美容院会员管理解决方案：云上铺如何解决美业3大管理痛点","https:\u002F\u002Ferp-image.yunvip123.com\u002F22253b55-bb5e-4a76-ad67-0355c9cd5451.png","本文针对美容院在会员流失、疗程核销混乱、技师提成核算复杂三大管理痛点，介绍云上铺美容院会员管理系统的对应解决方案与实施效果，为美业经营者提供数字化转型的参考路径。",1788,"2026-09-02 12:30:08",[47,54,61,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6353,"按摩店新店开业怎么快速搭建管理系统？从零配置指南","https:\u002F\u002Ferp-image.yunvip123.com\u002F936479d2-46b2-4b2d-bae8-ffe4b8652df6.png","按摩店新店开业需要搭建一套完整的管理系统，包括收银、会员管理、排钟、房间管理、员工提成等模块。本文以云上铺系统为例，提供从零开始的完整配置指南，帮助新店老板3天内完成系统搭建并正常营业。",3418,"2026-08-05 08:01:01",{"id":55,"title":56,"coverImage":57,"description":58,"categoryId":10,"categoryType":11,"top":9,"viewsCount":59,"recommended":12,"status":12,"createdAt":60},6241,"养发馆用什么收银系统好？头皮检测记录不能少","https:\u002F\u002Ferp-image.yunvip123.com\u002Ffc5e113e-7ebd-4e45-aefa-b5e9496a9d5f.png","养发馆选择收银系统，头皮检测数据记录是核心功能。本文从功能需求、操作效率、数据安全等维度，帮你理清养发馆收银系统选型的关键要素，推荐适合养发馆场景的数字化管理方案。",3276,"2026-07-22 08:00:44",{"id":62,"title":63,"coverImage":64,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":9,"status":12,"createdAt":66},1556,"2019年1月25日云上铺会员管理系统6.21升级公告","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019022510124731076998.jpg",3046,"2019-01-27 16:22:44",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1634,"别再用破解版收银软件了,好用的免费版有很多！","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031814543308505199.jpg",2952,"2019-03-18 14:18:39",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6267,"美妆集合店怎么做会员积分？积分兑换小样很受欢迎","https:\u002F\u002Ferp-image.yunvip123.com\u002Ff0c72404-838b-4701-88ad-15713c44d9d7.png","美妆集合店的会员积分体系设计直接影响客户复购。本文通过一家美妆集合店的实操案例，分享积分体系搭建和积分兑换活动的设计方法。",2857,"2026-07-25 10:00:26"]