[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1799":3,"article-recommend-1799":24,"article-hot-1799":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1799,"做好这几点，轻松提升会员复购率","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019062416065932574502.jpg","\u003Cp style=\"text-align: left; line-height: 2em;\">开店时，常常会遇到，有些顾客来店铺消费过一次后，就再也没来过，或者隔很久才来一次，有的商家明明有在做复购引导，为什么还是没有回头客？\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\"> \u003C\u002Fp>\u003Cp style=\"text-align: center; line-height: 2em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190624\u002F6369698895406835117570777.jpg\" title=\"会员管理系统\" alt=\"会员管理系统\" width=\"800\" height=\"534\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 534px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">究其原因，到底是谁的问题呢？是顾客真的没时间，还是产品以及营销活动不具备吸引力？\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\"> \u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">回头客是门店业绩的主要来源，因此会员复购是值得所有实体经营者重视的问题，那么如何带动顾客复购，促使会员忠诚于我们的品牌，并成功激活这些老顾客呢？\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\"> \u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">抓住这4个关键，让顾客100%二次入店！\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\"> \u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">\u003Cstrong>建立会员数据库\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\"> \u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">建立每个会员的个人数据库，提供1对1对“知心”服务。通过对会员档案的熟悉与分析，能够帮助员工迅速掌握到店会员的消费属性，以便商家向会员提供针对性的精准营销。\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">通过这种方式，能够很快收获会员好感，逐渐培养会员消费依赖，拉动复购。\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\"> \u003C\u002Fp>\u003Cp style=\"text-align: center; line-height: 2em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190624\u002F6369698902341671712723720.jpg\" title=\"会员数据库\" alt=\"会员数据库\" width=\"800\" height=\"480\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 480px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">\u003Cstrong>\u003Cbr\u002F>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">\u003Cstrong>做好细节服务\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\"> \u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">当下年轻消费者越发重视“消费体验”，因此注重细节服务，是获得会员认可的核心关键！\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">细致的服务能够加深顾客对门店的印象和忠诚度，由于不同顾客的消费需求各有差异，商家为了提高会员满意度，可通过分析顾客消费行为，向会员提供满足个性化需求的细节体验，从而使会员在消费的全流程维持热情。良好的会员服务，能够让会员逐渐产生消费习惯，提升会员粘性。\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\"> \u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">\u003Cstrong>适当的温情营销\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cstrong>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">常见的温情营销方式如：\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">会员生日礼包：除祝福短信或小礼品外，可以针对当月过生日的会员顾客，制定一个会员生日专属优惠活动，赠送电子优惠券，或是在门店当前的优惠基础上再享有一定专属折扣;\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">节假日礼包：如母亲节送康乃馨、端午节送粽子等。\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">好的感恩回馈，不但能够带动会员的复购，还能够起到拓客引流的作用！\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\"> \u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">\u003Cstrong>维护好离店成交顾客\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">1、会员支付完成后，\u003Cstrong>云上铺\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"微信会员卡管理系统\">微信会员卡管理系统\u003C\u002Fa>\u003C\u002Fstrong>通过短信\u002F微信平台自动发送消费提醒信息，方便会员核实消费明细，让会员购物更安心\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">2、回访顾客，争取转介绍。通过电话回访的方式，收集会员反馈，并通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FRecommend.html\" target=\"_blank\" title=\"会员推荐\">\u003Cstrong>会员推荐\u003C\u002Fstrong>\u003C\u002Fa>赠积分的方式，鼓励会员转介绍，“以老带新”。\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">3、积分营销。定期开展积分活动，吸引会员通过微商城在线参与积分兑换，换取心仪的礼品或服务，以此活跃沉睡会员，避免会员流失。\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\"> \u003C\u002Fp>\u003Cp style=\"text-align: center; line-height: 2em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190624\u002F6369698904989429632042949.png\" title=\"云上铺微信会员卡管理系统\" alt=\"云上铺微信会员卡管理系统\" width=\"457\" height=\"453\" border=\"0\" vspace=\"0\" style=\"width: 457px; height: 453px;\"\u002F>\u003C\u002Fp>",0,1072,77,1,862,"会员管理系统，会员推荐，积分营销，云上铺","2019-06-24 15:59:22","2026-09-30 08:27:23",null,{"id":19,"title":20},1800,"门店如何做好微信会员管理？",{"id":22,"title":23},1796,"借助微信会员卡，门店如何打造出零售行业会员新模式？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1673,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1714,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1669,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4297,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4127,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3891,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]