[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1755":3,"article-recommend-1755":24,"article-hot-1755":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1755,"如何使顾客办理会员更加主动？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019050910351716957177.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">会员营销对于门店客源维护与拉新起着不可忽视的作用，随着新零售的兴起，越来越多的商家意识到了会员营销的必要。会员营销的开展需要门店具有一定的会员基础，以此帮助门店对会员进行分析统计，掌握门店会员属性，从而制定更加有效的营销策略，事半功倍。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190509\u002F6369299458453968039928525.png\" title=\"会员营销\" alt=\"会员营销\" width=\"640\" height=\"416\" style=\"width: 640px; height: 416px;\" border=\"0\" vspace=\"0\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">但有不少商家反映到，实际经营中，通过开展活动吸引顾客，亦或者拉动现有会员推荐新顾客到店，消费完成后却总会遇到顾客不愿意办理会员卡的情况。这样活动的最终目的难以实现，对于门店进一步的发展造成了阻碍。\u003Cstrong>如何使顾客办理会员更加主动？\u003C\u002Fstrong>对于不少会员管理新手而言，的确是个不小的难题。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">足够的吸引力，才能最大化的激发顾客的办卡欲望，因此商家需要向会员直观地展示门店会员价值，并且避免同质化，区别于同行会员制度，在常见的折扣、赠送等优惠方式上，附加更丰富的会员权益，例如会员定制服务，积分兑换店庆纪念礼品以及更加便利的微信预约等。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">同时商家还得重视与顾客感情沟通，通过有效互动加深顾客的品牌印象，增加顾客好感，同时建立长久稳定的情感联系。并且通过对日常的情感维系能够使商家的\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMberManage.html\" target=\"_blank\" title=\"会员管理\">\u003Cstrong>会员管理\u003C\u002Fstrong>\u003C\u002Fa>工作更加得心应手。以餐饮行业举例，盛夏时节即将到来，顾客就餐之前，送上一杯冰镇酸梅汤\u002F柠檬汁，让顾客体会到门店优质服务，对商家产生好感，在后面推荐办理会员的时候也会更加容易。在细节上打动顾客，这样顾客与商家距离就会拉近不少。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190509\u002F6369299469640628056940301.jpg\" title=\"微信会员卡\" alt=\"微信会员卡\" width=\"640\" height=\"318\" border=\"0\" vspace=\"0\" style=\"width: 640px; height: 318px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">当然作为门店新客，初次消费办理会员的意愿本就不高，因此商家可借助会员卡管理系统的\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>功能，在顾客消费结算扫码支付时，赠送顾客一张免费微信会员卡，通过激活会员卡赠送代金券的活动引导会员注册使用会员卡，自助填写会员信息。这样方便了商家接下来对顾客进行消费回访，并借助微信公众号推送门店促销活动信息，刺激顾客复购，并充值会员卡余额使用。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">从商家的角度讲，首先商家要引导顾客留下自己的意见，例如留言送小礼品之类的，引导顾客积极的留下自己的意见。在留下意见之后，商家要根据实际情况快速做出反应，要让客户觉得自己的意见受到了重视。这样，顾客与商家之间的联系会加深不少，也利于商家推荐办理会员和对商家自己的发展。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190509\u002F6369299474659082475834530.jpg\" title=\"会员卡管理系统\" alt=\"会员卡管理系统\" width=\"640\" height=\"640\" border=\"0\" vspace=\"0\" style=\"width: 640px; height: 640px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">引导顾客办理并使用了员卡之后，会员维护也不能忽略，做好会员留存，避免流失，才能确保拓客效果。商家可通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>会员卡管理系统\u003C\u002Fstrong>\u003C\u002Fa>对会员后期消费数据进行分析，有针对性的开展会员维护和福利回馈，维持会员消费活跃，提升会员粘性，这样会员门店消费频次及客单价也会随之增加。\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,888,"会员卡管理系统，会员管理，微信会员卡","2019-05-09 10:17:38","2026-09-30 08:26:00",null,{"id":19,"title":20},1758,"云上铺会员卡管理系统助力门店智能经营",{"id":22,"title":23},1752,"会员收银系统+微信会员卡，轻松实现门店智慧管理",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1673,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3891,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]