[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1715":3,"article-recommend-1715":24,"article-hot-1715":45},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1715,"商家如何依靠维护老会员实现会员拓客？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019041214522947741616.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">互联网电商平台的发展掠夺了线下实体门店流量，再加上行业经营者的增多，使得获取新客的成本越来越高，获取到的流量转化成有效顾客会减少一部分，有效顾客转化为实际下单顾客又会减少一部分，如果门店多余依赖新客来提高业绩，居高不下的拉新成本，将会使美容门店经营难以施展，逐渐拉低门店利润占比，不利于长久健康发展。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">所以对门店来说，如何留住顾客，维护会员，提高会员重复购买率要显得更为重要。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">门店开门迎客做生意，客流量直接决定了店铺营收。都说维护老客户的成本要比发展新客户低得多，但给门店所带来的经营价值却高出几倍，因此很多商家开始注重这一块，会员营销活动更侧重给予老会员很多优惠，更深入地挖掘会员营销价值，通过长期的经营培养会员消费黏性以及忠诚度，以保证会员稳定的业绩贡献。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190412\u002F6369067683149526856630245.jpg\" title=\"5536fc4c-356f-4d45-b5c8-a7ef6e8f222a_meitu_2.jpg\" alt=\"5536fc4c-356f-4d45-b5c8-a7ef6e8f222a_meitu_2.jpg\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">商家使用\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"免费会员管理系统\">\u003Cstrong>免费会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>，能够更高效的完善会员维护工作，有助于门店深入的了解会员，迎合会员需求制定更有效地营销计划。一方面顾客在消费的过程中能够掌握消费数据，从数据中分析得出顾客的喜好，根据顾客的消费习惯和浏览行为，去预测顾客可能要购买的商品，这种方式远比靠活动吸引稳定的多；另外通过数据还可以提供精准化营销，提高购买率的同时让顾客获得良好的购物体验。系统还支持根据门店情况和会员属性，设定多项\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>方案，客户分析、自动回访、档案管理、会员等级制度等，通过丰富的营销活动，刺激会员消费热情，助力门店养客，提升销售业绩。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190412\u002F6369067685088370839773652.jpg\" title=\"免费会员管理系统\" alt=\"免费会员管理系统\" width=\"640\" height=\"441\" border=\"0\" vspace=\"0\" style=\"width: 640px; height: 441px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">同时，老会员的维护，对于门店拓客也有着不可忽视的作用，而且相较于活动引流开拓的新会员，营销价值更大，获客成本也更低。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>商家如何依靠维护老会员实现会员拓客？\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1、老\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FRecommend.html\" target=\"_blank\" title=\"会员推荐\">\u003Cstrong>会员推荐\u003C\u002Fstrong>\u003C\u002Fa>新客户办理会员时，给予老会员积分奖励，通过老会员的口碑宣传快速吸引一批优质新客户；\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2、设置多级推荐消费分润制度，新会员到店消费，推荐人即可获取相应比例的积分，通过这样的方式增加老会员介绍新会员的动力，再搭配丰富的积分活动以及诱人的积分礼品，这将是一个门店获客维护的无限良性循环，商家无需再为拓客维护而担心。\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,1006,"免费会员管理系统，会员推荐，会员拓客，会员营销","2019-04-12 14:32:33","2026-09-30 12:40:28",null,{"id":19,"title":20},1722,"微信会员卡相较于传统实体会员卡有哪些优势？",{"id":22,"title":23},1714,"美发店为何选择会员收银软件管理门店？",[25,32,38],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":4,"recommended":12,"status":12,"createdAt":37},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。","2026-09-06 11:30:14",{"id":39,"title":40,"coverImage":41,"description":42,"categoryId":10,"categoryType":11,"top":9,"viewsCount":43,"recommended":12,"status":12,"createdAt":44},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[46,52,59,66,72],{"id":47,"title":48,"coverImage":49,"description":48,"categoryId":10,"categoryType":11,"top":9,"viewsCount":50,"recommended":9,"status":12,"createdAt":51},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":53,"title":54,"coverImage":55,"description":56,"categoryId":10,"categoryType":11,"top":9,"viewsCount":57,"recommended":12,"status":12,"createdAt":58},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":60,"title":61,"coverImage":62,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":64,"recommended":12,"status":12,"createdAt":65},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":67,"title":68,"coverImage":69,"description":68,"categoryId":10,"categoryType":11,"top":9,"viewsCount":70,"recommended":9,"status":12,"createdAt":71},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3891,"2018-01-31 10:22:46",{"id":73,"title":74,"coverImage":75,"description":76,"categoryId":10,"categoryType":11,"top":9,"viewsCount":77,"recommended":12,"status":12,"createdAt":78},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]