[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1627":3,"article-recommend-1627":24,"article-hot-1627":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1627,"会员管理系统如何有效唤醒休眠会员？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031611043588455220.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">顾客是门店经营最为重要的基础，顾客的服务和维护，可以帮助门店经营一批长期、稳定的客源，维持店铺健康发展。现如今，各行各业的连锁门店常用并且有效顾客管理办法就是会员制，实施会员制，能够帮助门店筛选优质客源，从而获得稳定的顾客和持续盈利的来源。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190316\u002F6368833049563431768346324.jpg\" title=\"会员营销\" alt=\"会员营销\" width=\"800\" height=\"534\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 534px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">然而，很多门店都有大量休眠的会员，也就是一定时间内没有重复回到店铺购买的客户。如何有效的唤醒休眠会员，这是门店应该积极去做的一件事。在这里，小编跟大家分享几个小窍门。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">针对沉睡会员，我们的运营策略有两个：\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1.通过唤醒促销活动，吸引沉睡客户的再次光临；\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2.通过沟通与交流收集客户的反馈信息，不断提高完善我们的管理与服务。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">会员互动：门店与会员互动方式一般包含两种，一种是收集顾客手机号码，发送营销短信，另一种则是通过店铺微信公众号。每逢节假日以及会员生日当天，给会员客户发送祝福短信，并附赠一张专属优惠券，让会员感受到门店关怀的同时，也能刺激其消费，从而唤醒会员购物积极性。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">还有，门店可以制作一些会员宣传海报，张贴在门店显眼位置，并附上店铺公众号二维码，引导顾客扫码关注，再通过微信平台与顾客建立联系。为了激励顾客扫码，一定要让这项工作变得十分有趣有行，比如扫码送礼品。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190316\u002F6368833079130680383508852.png\" title=\"精准营销\" alt=\"精准营销\" width=\"800\" height=\"606\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 606px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">针对沉睡会员展开精准营销：定期分析会员数据的变化，每月列出沉睡会员清单，分析其沉睡的原因，有助于门店制定针对性的营销计划。商家根据\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员管理系统\">\u003Cstrong>会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>后台的会员消费数据以及经营报表可以直观地了解沉睡会员消费属性，根据这些信息，商家可以从会员沉睡原因出发，开展迎合目标会员经营需求的精准营销。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">有的放矢的营销活动，能够让沉睡会员感受到店铺的用心，并产生好感，这对于进一步培养会员消费依赖非常有帮助。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">活动效果分析：营销活动结束后，商家应该利用会员管理系统所收集到的会员消费数据进行营销效果分析，分析此次营销的参与人数、转化效果、商品销量以及带动的销售额等，总结活动的优点与不足，从而为进一步的\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>工作打好基础。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">其实激活休眠会员本质上还是在于做好客户维护，不论用什么样的方法，关键是如何把每个细节点做好，做到极致，最终通过数据的挖掘、用户行为的分析、用户的细分、内容及促销的吸引力，相信你可以在休眠会员这一块有所作为。\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,976,"会员管理系统，休眠会员，会员营销","2019-03-16 10:53:11","2026-09-30 21:31:29",null,{"id":19,"title":20},1628,"云上铺加油站会员营销解决方案",{"id":22,"title":23},1623,"实体店如何维护老顾客做好会员营销？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3891,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]