[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1595":3,"article-recommend-1595":24,"article-hot-1595":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1595,"会员营销“无用论”——如何才能做好真正的会员营销？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031110071752758616.jpg","\u003Cp style=\"line-height: 2em;\">在长期与客户回访沟通中，常常会有商家朋友向我们吐槽会员营销效果不理想，会员营销工作开展寸步难行。但仔细观察身边其他同行，却发现他们依然乐此不疲的花费大量精力开展\u003Cstrong>会员营销\u003C\u002Fstrong>，且效果显著。这种情况让商家陷入纠结之中，究竟是什么原因导致了自己与同行之间会员营销效果的差异呢？\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">一、\u003Cstrong>掌握会员数据，明确营销目标\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: center;\">\u003Cstrong>\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190311\u002F6368789387469443655437868.jpg\" title=\"如何做好真正的会员营销\" alt=\"如何做好真正的会员营销\" width=\"500\" height=\"375\" border=\"0\" vspace=\"0\" style=\"width: 500px; height: 375px;\"\u002F>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">企业开展会员营销，核心关键就是建立完整的会员数据库，做到真正了解客户，从客户实际消费需求出发，开展目标明确，主动精准的营销工作，做到有的放矢，直击会员痛点、痒点，提升会员购物体验，进而培养会员对企业的好感度以及忠诚度。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">做好这项工作，说难不难，说简单也并不简单，传统的管理工具无法精细化地记录会员客户信息。商家需要借助\u003Cstrong>会员管理系统\u003C\u002Fstrong>，记录统计会员基本信息、消费信息，并根据这些信息分析出会员消费属性，通过标签化管理，将相同消费需求及喜好的会员分组，方便在制定营销计划时，根据活动时间、优惠力度、活动商品等信息选择目标群组，针对性地开展营销工作，保证营销效果。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>二、\u003Cstrong>报表管理分析，总结营销技巧及方法\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"text-align: center;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190311\u002F6368789405741531999860846.png\" title=\"如何做好真正的会员营销\" alt=\"如何做好真正的会员营销\" width=\"600\" height=\"294\" border=\"0\" vspace=\"0\" style=\"width: 600px; height: 294px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">每一次成功的营销活动都不是偶然，当活动圆满完成之后，商家沉浸在喜悦之中时，最需要的就是冷静下来，对活动期间的各项经营数据详细进行分析，判断活动成功的主导因素，并根据经营报表总结活动的营销技巧及方法，为下一次的营销计划做好更完善充足的准备。\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">同样借助\u003Cstrong>会员卡管理系统\u003C\u002Fstrong>后台的报表管理功能，商家可将活动期间的订单记录、商品统计以及员工提成报表导出，借助EXCEL详细分析活动期间的经营数据，了解活动热销商品、平均成交客单价等数据，为下一次的会员营销活动做参考。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">三、\u003Cstrong> 微信会员系统，线上线下双向营销\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: center;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190311\u002F6368789414767171531899396.png\" title=\"如何做好会员营销\" alt=\"如何做好会员营销\" width=\"600\" height=\"294\" border=\"0\" vspace=\"0\" style=\"width: 600px; height: 294px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">随着年轻消费者对线上购物越发依赖，实体商家需要在线下经营的基础上，同样搭建起线上商城，完善好会员的线上消费体验，双向营销，满足多渠道经营需要。\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">使用\u003Cstrong>微信会员卡管理软件\u003C\u002Fstrong>，授权绑定企业微信服务号，在软件后台完成微商城的设置及商品上架，引导到店会员与意向客户关注公众号，领取微信会员卡注册门店会员，通过菜单栏进入店铺线上微商城，方便会员在线浏览商品及服务，下单预约，满足会员线上消费需求的同时，还能扩大店铺经营范围，简化购物流程，微信预约功能还能避免排队等候，多方面地完善优化了消费体验。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">做好以上三点，会员营销工作自然更加得心应手，商家也不必再为营销效果而困扰，而这当然离不开集会员管理、会员营销、\u003Cstrong>商品管理\u003C\u002Fstrong>、报表管理、微信会员卡等多项功能于一体的云上铺会员管理系统。更多软件详情可咨询官网在线客服了解！\u003C\u002Fp>",0,1072,77,1,806,"会员营销，会员营销有没有用，如何做好真正的会员营销","2019-03-11 09:31:57","2026-09-30 22:21:08",null,{"id":19,"title":20},1596,"什么是会员营销,什么会员管理营销软件好用？",{"id":22,"title":23},1593,"“二月二”遇上“妇女节”，美发店如何抓住营销节点？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3892,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]