[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1590":3,"article-recommend-1590":24,"article-hot-1590":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1590,"掌握会员管理技巧，轻松引爆门店业绩","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019030710111133174694.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 宋体, SimSun; font-size: 15px;\">客源是决定企业经营发展的主要因素，商家开展会员管理，完善产品服务，制定营销方案，无非就是为了两件事情：一是维护现有的老顾客，二是不断培养新顾客忠诚度，提升客户粘性。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 宋体, SimSun; font-size: 15px;\">一些知名的品牌企业，其企业会员销售额在全年总销售额中占比部分可达80%；会员日销售额能够达到平时的3-4倍；会员客单价更是普通消费者的2倍以上……通过这些数据不难发现，会员对门店销售额的贡献不容小觑。商家要想在激烈的行业竞争中，引爆门店业绩，会员管理不能少。小编将通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>和唤醒沉睡会员两个方面，与大家分享一些门店会员管理技巧。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190307\u002F6368754981458767607254253.jpg\" title=\"云上铺会员管理系统  https:\u002F\u002Fwww.yunvip123.com\u002F\" alt=\"云上铺会员管理系统  https:\u002F\u002Fwww.yunvip123.com\u002F\" width=\"800\" height=\"444\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 444px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 宋体, SimSun; font-size: 15px;\">1 有针对性、差异化的会员权益及服务\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 宋体, SimSun; font-size: 15px;\">门店经营中，需要面对不同消费群体不同的消费需求，商家如果无法准确分辨目标群体，就难以开展有针对性的营销活动。因此，门店需要通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员管理系统\">\u003Cstrong>会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>，记录会员信息及消费数据，在通过统计分析，将会员根据性别、年龄、消费喜好以及个性化消费标签进行系统划分，方便经营者在关键的营销节点针对不同群体设置不同的营销方式，从而让会员客户感受到店铺的用心与专业，并逐渐产生认可，提升会员忠诚度。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 宋体, SimSun; font-size: 15px;\">2 通过会员互动，展示门店会员关怀\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 宋体, SimSun; font-size: 15px;\">会员服务不应该局限于会员到店消费过程，在消费之外的场景中，更多得与会员互动，才能不断提升他的忠诚度！通过在会员注册时记录的联系方式，定期做好会员回访，收集会员消费满意度及反馈建议；并在会员生日及其他特殊节日时，通过短信以及微信公众号给会员发送生日祝福及节日问候，附赠专属礼品或电子优惠券，吸引会员到店兑换或消费......更多地创造与会员互动的机会，培养门店与顾客之间的亲近感，建立长久的感情联系，使得会员逐渐产生消费依赖，有效避免会员流失。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 宋体, SimSun; font-size: 15px;\">3 会员分级，刺激会员消费活跃度\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 宋体, SimSun; font-size: 15px;\">将会员进行合理的等级划分，根据会员消费频次、消费金额、消费客单价等消费属性，设置不同的会员等级及优惠规则，对会员进行分级管理。这样的方式能够有效地活跃沉睡会员，通过高等级的会员权益及专属服务刺激低活跃度会员消费，提升会员等级。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 宋体, SimSun; font-size: 15px;\">4 开展会员积分营销，创造销售机会\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 宋体, SimSun; font-size: 15px;\">门店设置会员积分制度，会员通过到店消费、充值、\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FRecommend.html\" target=\"_blank\" title=\"会员推荐\">\u003Cstrong>会员推荐\u003C\u002Fstrong>\u003C\u002Fa>等多种方式获取积分，可用来积分抵现以及兑换积分礼品，同时，可根据不同的会员等级，设置不同价值的礼品。通过这种方式吸引会员到店，再有员工引导介绍，创造更多的销售机会。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 宋体, SimSun; font-size: 15px;\">开展会员制度的目的是围绕会员开展经营活动，从而巩固目标顾客群，保障门店业绩的稳步提升。当门店的客流趋于稳定时，不断挖掘会员的消费能力就尤为重要。因此，门店应重视对会员的管理，上述几个小技巧，不妨一试哦！\u003C\u002Fspan>\u003C\u002Fp>",0,1072,77,1,854,"会员管理系统，会员营销，会员管理","2019-03-07 10:10:27","2026-09-30 18:13:59",null,{"id":19,"title":20},1592,"二月二龙抬头怎么做好会员营销？美容美发抓龙头",{"id":22,"title":23},1589,"婚纱影楼如何完善会员管理？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3892,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]