[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1586":3,"article-recommend-1586":24,"article-hot-1586":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1586,"餐饮行业如何玩转会员营销？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019030510131379633831.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">在国外，餐饮企业的忠诚度是往往高于国内的，一个酒吧，企业80%的营业收入，都来自企业俱乐部会员，其中大部分会员都是终身顾客。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">餐饮行业竞争愈演愈烈，发展新客户所耗费的成本大约相当于维护老客户的5倍。通过会员管理系统开展\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\" style=\"text-decoration: underline; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">，提升客户忠诚度，是企业抢占行业竞争优势的重要手段之一。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190305\u002F6368737805678151969158023.jpg\" title=\"餐饮行业会员营销\" alt=\"餐饮行业会员营销\" width=\"800\" height=\"535\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 535px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">餐饮行业在日常经营中不可避免会面临以下困扰：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">1.客流量少，会员回购率低\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">2.同行竞争压力大，缺乏专业的营销工具\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">3.地推成本高，效果不明显\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">4.通过活动引流，成本高，效果差\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">那么，如何用\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员管理系统\" style=\"text-decoration: underline; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cstrong>会员管理系统\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">来培养客户忠诚度呢？\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">一. 设置会员门槛，提升会员价值\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">通过设置会员办卡门槛，提升会员价值，让顾客感受到商家对会员用户的重视，从而吸引普通消费者办理会员，如：到店消费单笔总额满xx元即送会员卡；消费者需通过购买方式获得会员卡，售价xx元。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">塑造会员价值的时机在于将会员限量化，以此区分开会员与普通消费者的差异化权益，进而吸引更多普通消费者办理会员卡。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">二、给予会员实际性的优惠，提升购物体验\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">让会员感受到实际的优惠折扣，在购买时凭会员卡享受实惠，才能满足会员真正的办卡需求，让会员产生认可。同时，赠送会员节假日专属礼品，增设会员快捷买单通道，以及设置会员活动优先资格，能够有效提升会员购物体验，逐渐培养会员忠诚度。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">三、会员推荐赠积分，拓客推广两不误\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">通过云上铺会员管理系统，设置\u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FRecommend.html\" target=\"_blank\" title=\"会员推荐\" style=\"text-decoration: underline; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cstrong>会员推荐\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">奖励规则，鼓励老会员推荐身边的意向用户到店消费办理会员，推荐成功赠送推荐人会员积分。以老带新的方式，能够更好的获得顾客信任，且间接推广了企业品牌，完善了门店口碑营销。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">四、会员积分营销，提升会员回购率，刺激消费活跃\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">商家在会员管理系统后台设置好积分获取规则，引导会员消费、充值获取会员积分，并定期开展会员积分活动，吸引会员到店兑换积分礼品，参与积分抽奖，刺激低活跃度会员消费积极性。同时积分功能还可以允许会员在下单时使用积分进行抵扣现金。\u003C\u002Fspan>\u003C\u002Fp>",0,1072,77,1,837,"会员管理系统，会员营销，会员推荐，会员积分系统","2019-03-05 10:02:26","2026-09-30 17:55:30",null,{"id":19,"title":20},1588,"母婴店适合使用什么样的会员管理软件？",{"id":22,"title":23},1585,"实体店会员营销如何实现大数据推荐？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3892,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]