[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1566":3,"article-recommend-1566":24,"article-hot-1566":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1566,"商家如何吸引顾客主动成为会员，办理会员卡？","0","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019021909571230822550.jpg","\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 0em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">对于实体商家来说，开展会员营销活动的前提，自然首先需要开拓吸纳一批会员客户。毕竟作为会员营销的受众基础，没有营销目标，再好的营销活动也是白搭。那么作为刚刚接触会员营销的店铺，如何才能吸引顾客前来办理会员卡呢？\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>多数商家通常会采用到店消费免费送卡的方式获取新会员，但随着时代的进步，这种传统的拓客方式已经无法满足商家的需求。于是越来越多的商家，选择借助\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"免费会员管理系统\">\u003Cstrong>云上铺免费会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>来完善顾客进店消费、收银办卡的整个消费过程，以此提升顾客对店铺的认可度，消费者自然乐意办理会员卡，成为店铺会员。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>\u003Cstrong>1、活动营销\u003C\u002Fstrong>\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>吸引顾客到店消费是办理会员的前提，针对消费者“贪便宜”的性格，商家可以在云上铺系统后台设置优惠活动来吸引顾客到店消费，设置会员客户与普通客户之间差异化的优惠政策，让顾客感受到明显的优惠差异，进而产生办理会员的冲动，再通过员工适当引导、详细介绍会员权益，从而促成顾客办卡消费。还可以设置办卡送积分\u002F优惠券等活动，进一步让客户感觉到超值的体会，这样，顾客自然主动办卡。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>\u003Cstrong>2、\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FRecommend.html\" target=\"_blank\" title=\"会员推荐-云上铺\">会员推荐\u003C\u002Fa>\u003C\u002Fstrong>\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>门店采取“以老带新”的会员推荐方式开拓新会员，通过云上铺免费会员管理系统，设置推荐积分奖励，新会员注册并填写推荐人信息，推荐人获得奖励积分。通过这样的方式，鼓励老会员向身边的潜在用户推荐店铺，能够提升客户对店铺的信任感，也有助于口碑的传播，并吸引更多的非会员顾客办理会员享受专属权益。通过这种方式获取的会员客户，更具有营销价值，购买欲望更强烈，其消费属性决定了其成为优质会员的潜质，门店在开展\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销-云上铺\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>时，可着重关注这个群体。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 0em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">3、简化办卡流程，降低会员门槛\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr style=\"text-align: left;\"\u002F>很多会员被店铺活动吸引或者朋友推荐到店，却在办理会员时，因为流程太过复杂，办卡门槛过高而放弃，门店因此而丢失了意向用户。所以商家应该适当简化办卡流程并降低会员门槛。以美发店为例，新顾客办会员，只需关注店铺微信公众号或直接扫码就可以免费领取一张门店专属微信会员卡，顾客可随时随地点击会员卡并自助填写会员资料，注册成为店铺会员。这种方式既便捷又高效，大大减少了顾客排队办卡的时间。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>会员开发固然重要，但门店也切不可忽视老会员的维护，当积累一定数量的会员客户之后，商家需要转移营销重心，着重维护老会员，培养优质会员，以此维持门店稳定的经营发展。通过云上铺免费会员管理系统的会员营销功能，能够帮助商家高效、专业的完成这份工作。更多有关于会员营销的小知识，欢迎您进入官网\u002F联系我们了解具体信息，官网网址：\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"免费会员管理系统\">\u003Cstrong>https:\u002F\u002Fwww.yunvip123.com\u002F\u003C\u002Fstrong>\u003C\u002Fa>，客服联系QQ：\u003Cstrong>781882251\u003C\u002Fstrong>。\u003C\u002Fspan>\u003C\u002Fp>",0,1072,77,1,943,"免费会员管理系统，会员系统，微信会员卡管理软件","2019-02-19 09:48:20","2026-09-30 23:35:17",null,{"id":19,"title":20},1567," 中小店铺元宵节如何引流新会员、维系老会员 ？",{"id":22,"title":23},1565,"实体商家如何做好微信会员卡营销？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3894,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]