[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1565":3,"article-recommend-1565":24,"article-hot-1565":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1565,"实体商家如何做好微信会员卡营销？","0","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019021815004920246742.jpg","\u003Cp style=\"line-height: 2em; text-indent: 0em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">随着电商行业发展逐渐走向饱和，各大电商平台纷纷投入到新零售行业，通过在线下开设实体店（如天猫小店、京东便利店等），来争夺线下实体经济市场，这直接加剧了行业竞争，促使更多实体商家转型改革，迎合市场需求的升级。因此越来越多的实体商家，开始尝试使用\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"微信会员卡管理软件\">\u003Cstrong>微信会员卡管理软件\u003C\u002Fstrong>\u003C\u002Fa>，通过微信的电子会员卡整合线上线下销售渠道，争夺更多的流量，从而占据市场竞争的优势。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 0em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">接下来小编就来为大家具体介绍下，微信会员卡是怎么帮助实体商家做好\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>的。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>\u003Cstrong>首先第一步，我们有两种让顾客领取会员卡的方式。\u003C\u002Fstrong>\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>\u003Cstrong>第一种，\u003C\u002Fstrong>当一名新顾客到店消费时，通过扫码即可领取一张门店的\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>，顾客点击会员卡，并自主填写会员资料，即可注册成为门店会员，享受专属权益。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 0em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">为了吸引更多消费者领取会员卡，商家可以张贴醒目的海报，并附上二维码，通过吸引眼球的优惠信息吸引顾客主动扫码领取，或者由门店员工引导注册。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>\u003Cstrong>第二种，\u003C\u002Fstrong>顾客通过好友推荐或扫码关注门店微信公众号，可在微信公众号菜单栏中点击领取微信会员卡并注册会员\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>通过以上两种方式来收集线下的顾客流量，有效地利用了微信的社交属性，能够帮助门店裂变粉丝，同时也迎合的年轻消费者的购物习惯，获取新会员自然更加轻松。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>当我们把线下的顾客转化到线上会员之后，第二步需要做的就是二次营销，将普通会员经营成高活跃度忠诚会员。\u003Cstrong>通过以下几种形式：\u003C\u002Fstrong>\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>\u003Cstrong>1、\u003C\u002Fstrong>会员到店消费的时，扫描微信支付二维码，系统会自动识别会员身份，然后跳出会员买单页面。方便简化了会员收银流程。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>门店开展营销活动，商家可以通过微信公众号推送一张预设好的活动专属电子优惠券，会员领取之后可以在活动期间到店消费使用，显著提升活动。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 0em; text-align: left;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">2、\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">顾客可以通过微信会员卡进入门店微商城，在线选购商品，预约服务，购物方式更多样。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>\u003Cstrong>3、\u003C\u002Fstrong>设置会员消费积分成长值，随着消费次数和金额的增加，会员的积分成长值逐渐提升，根据积分数量划分会员等级，对应不同等级的优惠折扣。刺激低活跃度会员消费，提高门店会员消费积极性\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>\u003Cstrong>4、\u003C\u002Fstrong>会员卡在线储值。通过微信会员卡，可随时随地在线充值查询会员卡余额，方便会员掌握账户信息，及时参与门店的充值活动，提升消费体验。\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>",0,1072,77,1,935,"免费会员管理系统，手机APP会员系统，微信会员卡管理软件，会员收银软件","2019-02-18 14:54:47","2026-09-30 15:41:50",null,{"id":19,"title":20},1566,"商家如何吸引顾客主动成为会员，办理会员卡？",{"id":22,"title":23},1564,"云上铺会员管理系统如何帮助门店留住客源？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3894,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]