[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1537":3,"article-recommend-1537":24,"article-hot-1537":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1537,"如何提升会员营销活动效果？","0","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019011514260838766172.jpg","\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">门店开展会员营销工作，主要为了培养忠实顾客，建立一个稳定的市场，提升店铺在同行业市场的竞争力，从而获取更多的客源，提升店铺业绩。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">对于大多数中小店铺商家而言，由于经营压力日益增大，品牌宣传难度增加，不得不采取薄利多销的经营模式，以此来获得消费者的青睐，再通过积极开展会员营销活动，吸引消费者到店消费并成为会员。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">当然，开展\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>工作也需要找对方向，盲目地开展活动，不仅效果差强人意，活动成本可能还会入不敷出，那么究竟如何提升会员营销活动效果？\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-size: 16px; color: rgb(255, 0, 0);\">\u003Cstrong>\u003Cspan style=\"font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";\">定位活动商品\u002F服务\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">门店经营的基础就是商品或服务，同样开展会员营销活动时，商家也需要定位适合活动的商品\u002F服务，选择市场欢迎，适合促销的热门商品，设置优惠折扣，才能吸引到更多的意向客户，推动活动销售。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-size: 16px; color: rgb(255, 0, 0);\">\u003Cstrong>\u003Cspan style=\"font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";\">精准营销，有的放矢\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">不同的消费群体消费需求自然不同，同为店铺会员，之间也存在有差异性。所以商家在制定活动前，应该根据会员消费属性在\u003Cstrong>云上铺会员管理系统\u003C\u002Fstrong>后台添加备注及个性化标签，筛选出活动目标群体，针对性的开展活动。通过这样的\u003Cstrong>精准营销\u003C\u002Fstrong>方式，能够迎合目标会员的消费喜好，赢得会员好感，对于培养会员消费依赖感有着显著地效果。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-size: 16px; color: rgb(255, 0, 0);\">\u003Cstrong>\u003Cspan style=\"font-size: 16px; font-family: 微软雅黑, "Microsoft YaHei";\">互动推广活动信息\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">活动制定好之后，还需要做好宣传推广的工作。传统的宣传方式，诸如\u003Cstrong>海报、传单、广告屏等\u003C\u002Fstrong>方式，耗费太多的人力物力，加重了活动成本的负担。现在商家可以通过\u003Cstrong>云上铺\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"免费会员管理系统\">免费会员管理系统\u003C\u002Fa>\u003C\u002Fstrong>，在后台借助短信以及微信平台，发送活动信息至会员手机，便捷又高效。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">而且通过微信公众号编辑活动图文，商家可以添加活动视频介绍，引导会员在线领取电子优惠券，已设置好微商城的商家，会员还可以在线选购活动商品，不用到店就能参与活动。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">为了加强活动的宣传效果，商家可以鼓励会员转发活动图文集赞领取会员积分，让更多非会员用户也能了解到活动信息，并被吸引到店参与并由工作人员引导注册会员，充实店铺客户资源。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Csection data-author=\"Wxeditor\">\u003Carticle id=\"m3388\" data-author=\"Wxeditor\" style=\"font-size:14px;margin:5px auto;\">\u003Csection style=\"text-align:center;margin:5px 0 0\">\u003Csection style=\"margin: 0px 0px 0px 5px; background-repeat: repeat; padding: 0px; border: 1px solid rgb(62, 62, 62); background-image: url("http:\u002F\u002Fimage.wxeditor.com\u002Fs\u002FaHR0cCUzQS8vbW1iaXoucXBpYy5jbi9tbWJpel9wbmcvdjR2ejUyQ2NCMTB0aE0xNEtIbWhaRFJiZ25BcklsOW1ENjN2cDVVM0NldVpaSXVGVGliQmliRnBBaWJ2R3dmZjFCaWJhamxTS21rSHFFMmRaVEtSZWRLNnh3LzAlM0Y=png");\">\u003Csection style=\"margin:-5px 0 5px;transform:translate3d(-5px,0,0)\">\u003Csection style=\"background-color: rgb(255, 255, 255); padding: 0px; border: 1px solid rgb(62, 62, 62);\">\u003Csection style=\"text-align: justify; padding: 5px 10px; margin: 0px; line-height: 30px; color: rgb(51, 51, 51);\">\u003Cp style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px; text-indent: 32px;\">通过上面这些方式，商家在开展营销活动时，能够更加轻松、高效地完成\u003C\u002Fspan>\u003Cstrong style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px; text-indent: 32px; white-space: normal;\">商品选择、活动设置以及宣传推广，\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px; text-indent: 32px;\">维持活动顺利的进行，且确保营销效果，给店铺创造更多的销售机会，提升业绩，助力店铺发展！\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Farticle>\u003C\u002Fsection>",0,1072,77,1,763,"会员营销活动，会员系统活动管理， 管理会员活动","2019-01-15 14:11:41","2026-09-30 18:00:05",null,{"id":19,"title":20},1538,"如何提升门店新会员消费黏性？",{"id":22,"title":23},1532,"微信会员卡管理软件如何帮助门店开拓客源？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3894,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]