[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1482":3,"article-recommend-1482":24,"article-hot-1482":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1482,"实体会员卡如何提升价值，助力会员营销？","0","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018121015040263267800.jpg","\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">打开钱包，相信不少人的包里，都装满了各式各样的实体会员卡。但随着越来越多的会员卡占据了钱包的空间，很多顾客就会定期清理一些价值不高，会员权益不够吸引人的会员卡。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">多数时间，会员客户就这样在商家不知情的情况下逐渐流失。而我们都知道，客户是店铺销售的关键，流失客户对于店铺来说，是难以挽回的损失，毕竟开发一个新会员要比维护老会员难得多。\u003Cstrong>所以，提升会员卡价值，让会员重视会员卡，认可店铺的会员制度，对于门店来说至关重要。\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">一、会员积分\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">通过在\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"云上铺免费会员管理系统\">\u003Cstrong>云上铺免费会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>后台，设置会员积分规则，会员到店消费满金额即可获得积分，积分应用多样，可支付抵扣、积分兑换礼品、积分抽奖等等，丰富了积分获取方式以及积分价值，会员为了享受积分优惠，消费热情自然高涨起来。而且会员积分必须持卡消费才能获得，相对应的，也就提升了会员卡的价值，会员自然舍不得再丢掉。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">二、优惠活动\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">会员忽视会员卡，原因大多在于店铺会员优惠没有明显的区分于散客，会员无法在当前店铺里，享受到匹配会员身份的权益，有会员卡无会员卡也就显得不那么重要了。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">因此，商家应该根据实际经营状况分析，制定合理且诱人的优惠活动，让会员可以切实地感受会员身份所带来了购物福利。再通过短信以及微信等方式，将活动宣传推广至会员手机中，会员接收到优惠信息，意识到会员卡的价值，在筛选钱包里的会员卡时，就不会忽视丢弃本店的会员卡，并且放在显眼的位置，方便提醒自己参与活动。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">三、微信会员卡\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">实体卡的携带不便以及易丢失损坏的缺点，也直接影响到了会员卡的价值。钱包里的会员卡，如果变成电子会员卡，放在手机里，随用随取，又方便又安全，相信会员们都会中意。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">要想实现这个想法并不难，商家使用云上铺免费会员管理系统的微信设置功能，就可以在后台绑定授权公众号，设置微信会员卡，以后办理会员只需要微信扫码即可领取电子会员卡至微信卡包，使用时点击卡包找到店铺会员卡，出示条形码，就能享受对应的会员权益。这样的方式，既方便了会员，也为实体店家节约了制卡成本，一石二鸟。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: center; text-indent: 2em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181210\u002F6368005023955122504494697.png\" title=\"领取微信会员卡\" alt=\"领取微信会员卡\" width=\"800\" height=\"387\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 387px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">会员卡的价值，实际就是会员的价值，当顾客认可会员卡的价值，也就代表着认可了店铺的会员制度，会员粘性以及门店忠诚度自然有了提升。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">使用云上铺免费会员管理系统，通过设置会员积分、优惠活动以及微信会员卡等，结合会员管理、\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FGoods.html\" target=\"_blank\" title=\"商品管理\">商品管理\u003C\u002Fa>、报表管理以及员工提成等功能，做好会员营销工作，收获会员认可，相信门店自然有好的收益。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: center; text-indent: 2em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181210\u002F6368005017002218808056140.png\" title=\"云上铺免费会员管理系统.png\" alt=\"云上铺免费会员管理系统.png\" width=\"800\" height=\"406\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 406px;\"\u002F>\u003C\u002Fp>",0,1071,77,1,915,"免费会员管理系统，手机APP会员系统","2018-12-10 14:43:42","2026-09-28 09:03:20",null,{"id":19,"title":20},1485,"会员标签如何帮助实体店实现精准营销？",{"id":22,"title":23},1481,"真的有免费又可靠的会员管理系统吗？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6503,"汽修店管理系统选型标准：工单管理与会员锁客功能解析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe5dbe556-6bfb-4e65-8f6e-8d5acb760e99.png","本文从汽修店实际经营场景出发，系统梳理汽修店管理系统的核心选购标准，重点解析工单流程管理和会员锁客两大关键功能，帮助不同规模汽修店做出合理的系统选型决策。",1739,"2026-09-03 09:30:10",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6502,"服装店会员卡怎么设计？云上铺储值、积分、折扣方案","https:\u002F\u002Ferp-image.yunvip123.com\u002Fd7d9e936-09af-4fc6-9795-fc6f1eaf501d.png","本文从服装店会员卡设计的实际需求出发，介绍储值卡、积分卡、折扣卡三种卡型的设计要点，并结合云上铺会员管理系统的功能特点，提供可落地的会员卡方案配置建议。",1762,"2026-09-02 13:30:31",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6501,"美容院会员管理解决方案：云上铺如何解决美业3大管理痛点","https:\u002F\u002Ferp-image.yunvip123.com\u002F22253b55-bb5e-4a76-ad67-0355c9cd5451.png","本文针对美容院在会员流失、疗程核销混乱、技师提成核算复杂三大管理痛点，介绍云上铺美容院会员管理系统的对应解决方案与实施效果，为美业经营者提供数字化转型的参考路径。",1784,"2026-09-02 12:30:08",[47,54,61,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6353,"按摩店新店开业怎么快速搭建管理系统？从零配置指南","https:\u002F\u002Ferp-image.yunvip123.com\u002F936479d2-46b2-4b2d-bae8-ffe4b8652df6.png","按摩店新店开业需要搭建一套完整的管理系统，包括收银、会员管理、排钟、房间管理、员工提成等模块。本文以云上铺系统为例，提供从零开始的完整配置指南，帮助新店老板3天内完成系统搭建并正常营业。",3413,"2026-08-05 08:01:01",{"id":55,"title":56,"coverImage":57,"description":58,"categoryId":10,"categoryType":11,"top":9,"viewsCount":59,"recommended":12,"status":12,"createdAt":60},6241,"养发馆用什么收银系统好？头皮检测记录不能少","https:\u002F\u002Ferp-image.yunvip123.com\u002Ffc5e113e-7ebd-4e45-aefa-b5e9496a9d5f.png","养发馆选择收银系统，头皮检测数据记录是核心功能。本文从功能需求、操作效率、数据安全等维度，帮你理清养发馆收银系统选型的关键要素，推荐适合养发馆场景的数字化管理方案。",3271,"2026-07-22 08:00:44",{"id":62,"title":63,"coverImage":64,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":9,"status":12,"createdAt":66},1556,"2019年1月25日云上铺会员管理系统6.21升级公告","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019022510124731076998.jpg",3039,"2019-01-27 16:22:44",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1634,"别再用破解版收银软件了,好用的免费版有很多！","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031814543308505199.jpg",2949,"2019-03-18 14:18:39",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6267,"美妆集合店怎么做会员积分？积分兑换小样很受欢迎","https:\u002F\u002Ferp-image.yunvip123.com\u002Ff0c72404-838b-4701-88ad-15713c44d9d7.png","美妆集合店的会员积分体系设计直接影响客户复购。本文通过一家美妆集合店的实操案例，分享积分体系搭建和积分兑换活动的设计方法。",2852,"2026-07-25 10:00:26"]